What is the CMS of a website

The traditional methodology for creating web pages required that the user have an eminently developer profile to create the source code of the pages. It was necessary to master languages ​​such as HTML, CSS or Javascript to give life to a static site and maintain it later, and also know about technologies such as ASP , JSP or PHP if the site had dynamic content.       

However, the evolution of content management systems (CMS, Content Management Systems ) , applications that allow you to create, maintain and manage websites , have opened the doors of development to practically any user profile, without the need to program. a lower level with source code.   

CMS are, therefore, tools that give the user the power to create web pages without requiring advanced technical resources , and guide them through wizards and predetermined templates in the editing, administration and maintenance processes. 

CMS Features

• Accessible both online  (via browser) and locally (via a client application), so that it can be operated from any type of device.  

• Easy to learn by users without programming knowledge , and with basic office skills. 

• Versatile  in terms of tools for editing, organizing, reviewing and publishing content.

• Intuitive and visual  in its most general interface, so that it is not necessary to edit configuration files or write lines of code to carry out any common task (except, perhaps, those related to site administration).

• Integrable with plugins  that add additional functionality to the website.

• Oriented to SEO , taking into account factors to facilitate the organic positioning of the site’s pages. 

Types of CMS you should know

WordPress

This is, perhaps, the most popular CMS at the moment , thanks to how easy it is to use it and the large number of templates available to customize pages. It is an open source application especially oriented towards SEO optimization , possible through plugins such as Yoast SEO , and which has a large community of users who cooperate in its development. In addition, it is easy to scale a business from scratch with WordPress, integrating web forms with which to get subscribers.    

Joomla

Also adhering to the open source philosophy, Joomla deserves to be on this list for its enormous number of extensions and plugins (more than 8000) ; Thanks to its large repository of default templates, it is possible to create everything from corporate websites to personal blogs or digital press. 

Prestashop

PrestaShop’s great strength is the creation of e-commerce platforms ; Open source and with a wide range of resources specially designed for designing online stores, it has become the reference CMS for well-known companies such as Carrefour or Kelme. It is also easy to connect with email marketing tools to send purchase confirmation emails, abandoned cart emails, etc.   

Now that you know what a CMS is, you may understand the importance of learning how to use these programs. Thanks to CMS, the creation and optimization of websites is no longer an exclusive task for computer experts.