What is domain authority

Domain authority  is the relevance that that domain has with respect to the rest of the web pages on the Internet, in other words, the popularity of a website on the Internet.

The main factor that determines whether the domain has more or less popularity is the certain number of links or external reference domains that point to your website. The  more quality links you get for your website, the more domain authority you will have  and, therefore, better positioning.

How can we check the authority of our domain

The authority of a website, as we said, is used to measure the degree of popularity of an entire web page. It is a concept inherent to  off-page SEO , that is, to the entire set of actions that take place outside the website.

To measure domain authority, we have several online tools available on the Internet that will be useful to us, such as  Citation Trust  by Majestic SEO,  Domain Rating  by Ahrefs, and  Domain Authority  by MOZ.

Citation Trust (Majestic SEO)

This tool uses the  number of links  the website receives (and their quality) to measure domain authority. These two metrics will give you, respectively, both data:

• Citation Flow  (number of links).
• Trust Flow  (link quality).

Domain Rating (Ahrefs)

In an analogous way, Domain Rating will help you get an idea about the authority of your website based on the  strength of your page . Its indicators are entirely based on links, and we recommend that you pay attention specifically to these two:

• DR ( Domain Rating ), which measures domain authority on a scale of 0 to 100 based on the strength of the link profile.
• UR ( URL Rating ), which shows the strength of a specific web page.

Additionally, this tool places your page in an internal ranking so that you can evaluate it in relation to other websites, which also use the application to measure the strength of their pages. It is a good way to compare your off-page SEO strategy with others.

Domain Authority (MOZ)

We have left for last the tool that we consider most powerful, precise and popular. Domain Authority works with two metrics analogous to those we have seen previously:

• DA ( Domain Authority ), which gives you the authority of your domain on the Internet.
• PA ( Page Authority ), which calculates the internal authority of a specific page.

The great advantage of this application is that it is a toolbar that is installed as an extension in the Google Chrome browser, so it can give you real-time information about any site such as, for example, which links are dofollow and which are nofollow on the page you are visiting at that moment.

Advantages of knowing the domain authority

The main advantage of measuring the authority of your domain on the Internet is that you will know that you are doing things right in terms of off-page SEO, and you will be able to focus your efforts on the on-page optimization of your page (the contents, themselves).

Furthermore, if you have a website that enjoys good authority, it will not only be well positioned but it will be easier for it to be linked/referenced from other websites: domain authority, when it is really good, feeds back and puts your site in a position of privilege with respect to others.

How to improve it and what it depends on

Having a  high domain authority  is very important to get your site visibility. We are going to explain how to improve it taking into account some factors on which it depends:

• Linkbuilding:  You must create a good link building strategy that allows you to get dofollow links to your website, since  domain authority  is determined by the quality quantity of links or domains that link externally to your website,  the more   quality backlinks you have, the greater the strength of your domain and your positioning .
• Internal link structure:  Internally linking your content  offering related information  will help you increase visits to other pages on your website, thus also improving your positioning.
• User experience: navigability and  usability of the website : A good user experience favors positioning , therefore, you have to have a good structure, organized information, good loading speed and a responsive design.
• Quality content:  Creative, quality and relevant content for your users will get you more visits and, therefore,  your traffic will increase , an aspect that Google takes into account when positioning a website.

Now that you know  how to check domain authority , what are you waiting for? By comparing it and putting into practice the guidelines to improve it, you will be able to achieve the best positioning for your website.