Dolcezza increases 244% its navigation requests from Google Maps
244%
more Navigation requests from Google Maps and Google Search
700%
more Food Orders from Google Maps and Google Search
221%
more consumer interactions with Google Business Profile listings
“Partnering with Ray App has been transformative for Dolcezza Gelato. Their innovative technology has streamlined our operations and enhanced customer engagement. The seamless integration and user-friendly interface made the transition effortless for our team. Our customers appreciate the improved convenience and speed, which has boosted their overall experience. Ray App’s exceptional support and dedication to customer satisfaction align perfectly with our values. We’ve seen a significant increase in efficiency and customer satisfaction. Highly recommended!”.
Violeta Edelman
Dolcezza Gelato is a beloved gelato shop known for its artisanal, handcrafted gelato made from fresh, local ingredients. With a commitment to quality and authenticity, Dolcezza Gelato offers a wide variety of unique and classic flavors that delight the taste buds of its customers. The shop’s inviting atmosphere and dedication to excellent customer service make it a favorite destination for gelato lovers.
The challenge: win Google Maps rank for Coffee, Gelato and Ice cream
Dolcezza Gelato’s challenges focused on two aspects:
1) Improve the ranking of branches in close searches
RAY’s Google Business Profile Audit report showed opportunities for improvement to move from a ranking 8 to a 1 ranking in Keywords related to the business.
2) Achieve appearing for Keywords related to business
The audit of Google Business Profile profiles provided by Ray, also showed that there were searches made by consumers in which Dolcezza branches did not appear. The opportunity was to make the necessary changes so that branches not only appear, but can compete in the 3 positions.
Why is Local SEO important?
Local businesses must leverage every tool at their disposal to stay competitive and attract nearby customers. Local SEO is a powerful strategy that helps businesses enhance their online presence and visibility in local search results.
Did you know that 46% of all Google searches are seeking local information, and 78% of mobile local searches result in an offline purchase? By optimizing your website and online listings for local searches, you can connect with potential customers right when they need your services or products the most.
The results: a boost in all Google Business Profile metrics
How Dolcezza won the Local SEO game
Dolcezza followed every recommendation of RAY’s Google Business Profile Audit report, and managed to improve from a rank position of 7.11 to a rank position of 1 across all locations, as the diagrams below show:
RAY made us much more competitive. We have managed to increase our traffic in branches in just 90 days.
Violeta Edelman
Co-Founder and Co-CEO ,Dolcezza Gelato & Coffee Company